Projects

  • Email Campaigns

    At Bento, I am responsible for email campaigns. From content creation, segmentation, and scheduling out each email message. Check out examples of the email campaigns our customers have received.

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  • Text Campaigns

    At Bento, I am responsible for the SMS campaign texts. From content creation, segmentation, and scheduling out each text message. In the beginning Bento started with 7,200 textable customers, within 5 months of working on these marketing campaigns we are close to 10,000. Check out examples of the text messages our customers have received.

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  • Flyer Campaign

    Since marketing a cannabis company is limited on where I can market, I decided to go down a grassroots strategy. Creating flyers that pair common activities with cannabis, such as food, yoga, sleep, and recovery.

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  • Fuzzies

    At Bento, we partner with multiple different brands to promote our curate menu. This promotion was with the Sublime’s brand, Fuzzies. I had created, coordinated, and edited the photoshoot to be ready to post on our media platforms and marketing messaging. Take a look at some of the pictures.

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  • Valentine's Day

    For Valentine’s day, Bento was having a huge Valentine’s Day Bento Box Promotion. Here are the pictures from two separate photoshoots I had planned, shot, and edited to post on our media platforms. Check out Bento’s Instagram page: @bento.delivery.

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  • Delivery Locations

    As one of the ways to highlight where we deliver in the Bay Area, I went around to all major areas and shot our logo next to recognizable landmarks. This is a way we showed our appreciation to our customers, and gain more awareness of where we reach in the Bay Area.

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  • Brand Story and Media Strategy

    I have created Bento’s brand guidelines and media strategy. Check out the deck that explains a clear direction for Bento’s brand.

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Roles & Responsibilities

  • Text and Email Messaging Campaign

    Owns all aspects of the email and SMS program, including acquisition/list growth, triggered transactional and lifecycle programs. Increase customer list by 34% within 5 months and currently growing. Ensure all marketing efforts serve to achieve immediate and long-term business goals, identifying and executing improvements for processes, and content.

  • Created and Manage Win-Back and Loyalty Wallet Program

    Create and implement sign-up and referral program communications with drivers to customers. Increased customer loyalty by 10% every week.

  • Creator of Content

    Coordinating and executing the full process of creating a campaign. From photoshoots to editing to scheduling posts to online engagement.

  • Manage All Social Media Accounts

    Develop campaign strategies to promote the brand, products, and services. Coordinating and executing the full process of creating a campaign. From photoshoots to editing to scheduling posts to online engagement. Increased following and impressions on social media by 26%. Ensure all marketing efforts serve to achieve immediate and long-term business goals, identifying and executing improvements for processes, and content.

  • Analytics

    Conducting research to analyze competitive landscape, market trends, and customer behavior and preparing reports by collecting, summarizing, and analyzing data. Implement cross-functional communication channels and promotional calendars throughout all departments to improve the flow and communication