Bento’s Brand Guidelines and Media Strategy
I have created Bento’s Brand Guidelines and Media Strategy, to establish clear guidelines of the direction of the company’s aesthetic. Bento’s aesthetic carries a traditional Japanese anime theme, with clean, balanced, and elegant designs. I have developed media strategies on platforms that allow cannabis marketing. Since cannabis is not federally legal, traditional marketing strategies will not work because of the policies set in place by various publicly traded companies. This is a huge hurdle for cannabis brands and companies to be able to market and gain awareness.
Since advertising and marketing cannabis on social media platforms are prohibited, I have come up with a clever way to market our company without our accounts being taken down. Bento does sell cannabis, but we are a delivery service as well! The best way we can advertise our company is through our SERVICES. We are the fastest delivery service out in the Bay Area with the most delicious and affordable cannabis right to your door. To see more check out Bento Delivery Instagram and Facebook account @bento.delivers.